Major trade events have long been viewed as an effective way of showcasing products to the precise market that suppliers are trying to reach. But exhibits close after a few days, leaving suppliers with the same dilemma of keeping their products on the top of the minds of potential customers.

Rolling Pin Asia has developed a solution. Trading Place is a unique advertising platform that combines the proven power of print advertising with the constant exposure of the Internet and the niche marketing capability of an international trade show.

"Trading Place is like having a booth at an international trade show that never closes," says Josef Paier, president of Rolling Pin Asia's parent company NexC. "And, best of all, the entire hospitality industry is invited."

Following a series of recent enhancements, Trading Place gives companies sustained online and offline visibility to leaders of the hospitality industry. That's because Rolling Pin Asia is read by an estimated 50,000 decision makers each month in hotels, restaurants, cruise lines, airlines and tourism agencies. It also is distributed to hundreds of hotel and culinary schools worldwide and is supported by leading trade organizations.

Trading Place combines sustained print advertising in a permanent section of Rolling Pin Asia with corresponding Web exposure that reaches Internet-savvy, convenience-driven hospitality professionals. It is a multimedia approach that captures a complete audience and multiplies a company's ad exposure. Meat & Livestock Australia, Nestle FoodServices and TimeSaver Software are among the companies that have already decided to set up their own booths at Trading Place.

Mezzo, Forte and Fortissimo

To make Trading Place an even more powerful and cost-effective tool for growing businesses, Rolling Pin Asia has recently upgraded the program. For example, the magazine now offers Trading Place ads in three sizes rather than two - Mezzo (1/14 page), Forte (1/8 page) and Fortissimo (1/6 page) - to better serve the specific needs of companies. Correspondingly, there are three banner ad sizes also available for use on the Rolling Pin Asia Web site.

Research shows that repeat advertisements produces greater awareness and repeat business. So deriving the maximum benefit from the sustained visibility in Trading Place requires companies to book space for at least three months and up to 12 months. Single-month placements have been phased out in the interest of the magazine's advertising partners.

At the same time, advertising rates have been lowered to make it easier for even small hospitality suppliers to reach Rolling Pin Asia's high value niche market. Companies can choose to advertise in both the magazine and on the Web site or just in the magazine. The cost of the combined print-and-Web package offers substantial savings compared to other regional publications that don't focus on the hospitality market.

While Trading Place is targeted at hospitality trade suppliers, it is also an excellent forum for travel agents, technology partners, hospitality and culinary schools and all other organizations requiring continuous visibility.

NexC and Rolling Pin Asia know that to grow your business in today's highly competitive environment, you need to be in the right place at the right time. Trading Place puts you where business happens all the time.